About Sortod

Help good businesses look as good online as they actually are.

Sortod began with a simple observation: strong local businesses often look weaker than competitors online for reasons that have little to do with the quality of their real work.

Two friends sharing fries and discussing an idea on a park bench

Where Sortod started

A bench, some fries, and a very ordinary problem.

Sortod started when two friends were sitting on a bench, eating fries, and talking about something surprisingly common: great local businesses losing attention simply because they were difficult to find, poorly represented, or badly managed online.

What began as a casual conversation became a simple idea — help good businesses look as good online as they actually are.

That idea became Sortod.

What we believe

Being good should be easier to see.

Discovery is part of service

Customers cannot value what they cannot find.

Clarity builds trust

Specific, useful information beats marketing theatre.

The journey matters

Every platform should make the next decision easier.

Results need context

A metric matters when it changes a business decision.

Good partnerships compound

We build systems people can understand and keep improving.

Honesty is a visibility tool

The right answer may be a smaller scope or a different priority.

Mission

Competitive online visibility should not require a huge internal team.

We give local businesses practical access to the systems, design, search, listing, reputation, and measurement expertise needed to improve their complete online presence.

Vision